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Content & Copywriting

Let's start with QOM.
What does it stand for?
Queen of the Mountain is a cycling accolade given to the top performer on a given segment of a social fitness network. Everyone wants to get a QOM (or KOM if you’re a man) and earn a crown.
When thinking about what motivates success in sport and in communication, the parallels are striking: identify your goal, make a plan of how to get there and execute, adapting as opportunities and challenges arise.
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